For every action there is a reaction. But how often do folks choose the reaction they have in any given situation? How often do folks use their self-awareness to change the responses they often automatically exhibit based on environmental conditioning, upbringing, etcetera? Through self-awareness; Covey writes that we can gain great freedom because of our ability to function at a high psychological level; rescripting our unwanted behaviors after taking the time to identify what they are. This way we are not a slave to outside influences that we’d otherwise permit to control our reactions and feelings.