Stephen R. Covey tells us here that the main thing that this new fourth generation of personal time management does for us is to put people at a higher importance than things. It also focuses upon results rather than time. It gives us the opportunity to be effective rather than just efficient. Stephen says this is because we are living a planned out week that is value and principle driven, which Mr. Covey assures us is something far better than if we were to simply stick to the first, second, and, now popular, third model of personal time management.